n°30 — Types of types: the typographic specimen by Lineto.
Author: Olivier Lebrun
For Lineto (https://lineto.com) the Specimen plays out through forms and formats in order to promote the foundry’s typefaces: books, posters, envelopes, pamphlets, letter transfers, print ads, and video clips as well as inflatable structures and bootlegs of logotypes. When Reala publishedLL Biffin 2000, the specimen employed graffiti culture and its modes of distribution, along with a combination of two references: “Medium is the message”*, “Style is the message”**. For Lineto the citation is a form that allows them to distribute their typographic catalogue while promoting diverse cultural fields: “Ignorance of your own culture is not considered cool!”***
* — Marshall McLuhan, Understanding Media: The Extensions of Man, 1964 ** — Tony Silver and Henri Chalfant, Style Wars, 1983 *** — Print ad for Lineto published in Dot Dot Dot #16, 2008 that cites The Residents, Duck Stab Poster, 1978
Adopting an analytical and critical posture with regard to the forms and activities of Graphic Design, Sacha Léopold and François Havegeer established in 2017 a printed publication that deals with these practices. The publication works with eight authors (Lise Brosseau, Manon Bruet, Thierry Chancogne, Céline Chazalviel, Jérôme Dupeyrat, Catherine Guiral, Étienne Hervy and Sarah Vadé). For season 2 two foreign authors will work on two big issues.
English/French 20 pages 210 × 297 mm Saddle stitched binding Design:SyndicatPublished by www.e-m-p-i-r-e.eu