TheJOIN Collective Clothes Manualis an open-source manual that invites everyone to participate in JOIN, a project by fashion designer Anouk Beckers and graphic designer and art director Beau Bertens, that proposes fashion as a collective practice. The manual encompasses the patterns of a modular clothing system that consists of four different shapes which can be combined into a full outfit (a sleeve, a top, a trouser leg and a part of a skirt). As it is easy-to-use everyone can make the pieces themselves. This manual can also be downloaded at theJOIN website.
The pieces made by various makers from all over the world, subsequently form an ever-growing collection that can be seen on theJOIN Collective Clotheswebsite.
The fashion industry focuses mostly on designer status, brand identity, commodities as magical results of invisible processes and an adoration of values such as originality and ‘the new’. And although it is often perceived as something that is not for everyone, fashion surely is a collective practice. By making and wearing clothes together, the design and research projectJOIN Collective Clothesproposes fashion as a collective practice.
Beside participating by downloading or buying the manual the project consists of a series of workshops and designer commissions. Everyone is invited to join one of the 4-hour workshops to design and make a garment-piece. At the end of the workshop, the results from the participants are joined into one complete outfit. The process is playful, but at the same time it critically questions the characteristics of the fashion system exploring ownership, identity, (intellectual) property, production methods, alienation, mystification and value creation in fashion together.
Initiator Anouk Beckers onJOIN Collective Clothes: “What if we open up the fashion system and explore it as a non-fixed entity, a system where people can playfully join in, where everyone is invited to create fashion together?”
Type: hard cover folder with loose JOIN patterns Dimensions: 225 mm x 178 mm x 20 mm portrait Art Direction: Anouk Beckers Graphic design: Beau Bertens Research Assistants: Ilse Bloemendal and Zoe Philine Pingel Contributor: Femke de Vries Pattern development: Tanja Bindels Release date: Spring 2019 Edition: 500 Pages: 7 JOIN patterns Color: black & white Printer: Wilco Art Books Language: English Made possible by: Creative Industries Fund NL and the Amsterdam Fund for the Arts Production: Warehouse