the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum
the upside-down museum

the upside-down museum

Aldo Giannotti, Andrea Steves, Freek Lomme

Regular price $30.00 Sale

In defiant response to the mechanisms, habits, and status of the museum, artist Aldo Giannotti’s concepts and props, initially conceived in sketchbooks, transform into tangible institutional realities, reshaping the museum’s social and spatial architecture and sometimes literally breaking its walls. This realignment establishes accountability, on the spot and without holding back, to meet real needs.

This is a practice-based institutional critique based in ongoing, in-person practice, working up from the actual floor. Through dialogue with the museum staff, guards, and visitors, Giannotti develops an inclusive engagement with the institution and its underlying purpose.

The book surveys numerous cases and obstacles that threaten the sustainability of long-standing habits in museology. It emphasizes working on the ground rather than from office spaces, focusing on accountability in the very spaces where the museum functions. It presents a challenge to the art world, offers insight to those who passively endorse the existing order of public art, and serves as a mediator between current art workers and outdated art systems.

“This book arrives at a critical moment when museums, their traditional systems, structures, codes, and how they value their greatest assets –the people who work within and the people who visit them–demand critical reflection and expansive reimagining, practically and conceptually in radically changing times.” 

Wendy Woon,
artist, NYU Visual Arts Administration faculty member, and former education director at The MoMA, New York; the MCA Chicago; and Art Gallery of Hamilton. 

“Aldo Giannotti is a subversive artist disguised as a draftsman. He uses humor (drawing & performance) as a wake up call.
Wake up!”

Dan Perjovschi,
artist, writer, cartoonist


Type: hardcover
Dimensions: 170 x 210 mm / 6.69 x 8.28 inches (portrait)
Pages: 160
ISBN: 978-90-833501-7-2
Language: English
Release date: 20231221
Binding: flexibinding
Paper: Lessebo Zero Offset
Edition: 1750
Color: black + pms 2995U
Printer: Platform P, Rotterdam (NL)
Font: Inclusive Sans by Olivia King
Image specs: 110 b/w images
Details: rounded corners of the cover, soft-touch varnish