Handbook for Hacks is a collection of dead-simple methods for coming up with great advertising ideas.
Written by creative directors Andrew Fatato and Dave Haller, it’s packed with practical frameworks, exercises, and insights from inside the creative industry.
25 illustrations by Maria Jesus Contreras
1 overview of how marketing works so you know what makes a good idea
4 foolproof methods for having advertising ideas, complete with sample campaigns
13 creative principles to guide your creative wanderings
39 pages of cheatsheets and thought-starters
Written and art directed by Andrew Fatato and Dave Haller
Illustrated by Maria Jesus Contreras
Designed by Formal Settings
Edited by JM Olejarz
Copyedited by Sarabeth Fields
Printed in China through Asia Pacific Offset
1st edition
158p
Hardcover
6.5*4 in
ISBN: 979-8-218-00058-5
