Templates in graphic design are usually associated with convenience and efficiency, their dual purpose being to speed up work by circumventing the need to make decisions, and to ensure consistency by restricting the parameters of possibility. But they can be deployed in less reductive, more enterprising ways too. This essay recounts the development of four projects made with various collaborators, each involving a very particular template conceived in such a spirit. Classified here as the “Generative Headache”, the “Meeting Point”, the “Happy Medium”, and the “Industry Default”, these four types trace the gradual shift from physical to digital media over the last couple of decades.
Author: Stuart Bertolotti-Bailey
68 pages, 21 × 29,7 cm, CMYK+1 PMS
8th March 2023
ISBN: 979-10-95991-42-7
ISSN: 2558-2062
About Revue Faire
Adopting an analytical and critical posture with regard to the forms and activities of Graphic Design, Sacha Léopold and François Havegeer established in 2017 a printed publication that deals with these practices. The publication works with eight authors (Lise Brosseau, Manon Bruet, Thierry Chancogne, Céline Chazalviel, Jérôme Dupeyrat, Catherine Guiral, Étienne Hervy and Sarah Vadé).
